Articles by Carl Carter, APR

Auctioneer Magazine May 2012: Creating Conversations: Good things happen when people talk to each other

Date Published:

Tue, 05/08/2012 - 09

Auctioneer Magazine 2012: Reaching Prospective Bidders on their Tablets

Date Published:

Fri, 03/16/2012 - 16

Learn to love (and hate) the right things for copy that sells

By Carl Carter, APR
President, NewMediaRules Communications

Date Published:

Thu, 01/05/2012 - 14

PR: It's all about mutually beneficial relationships

By Carl Carter, APR

Let's get right to the point: There are people who can make you rich or put you out of business. Public relations is about figuring out who those people are and working to develop relationships with them. Often, your efforts can keep them off your back -- and maybe put them in your corner.

Date Published:

Wed, 11/09/2011 (All day)

What to do when a reporter calls

Sooner or later, almost every auctioneer will get a call from a reporter. How to make the most of it.

Date Published:

Fri, 09/23/2011 (All day)

Telling the truth is best for the present AND the future, Auctioneer Magazine (June/July 2011)

Nobody sets out to lie, but it's easy to fall into bad habits. If people quit believing what you say about properties you're selling, you have a problem.

Date Published:

Fri, 07/15/2011 - 11